Slogans are not just found on clothing, they are also used on many other objects to convey messages. Using "feminine" pastel colours in my slogan underwear pieces made me think of Love Hearts:
The iconic sweets are also various pastel colours, and feature slogans printed on them:
"There are many different messages which can be found on the front of the sweet, most of which are love-related. The message is written in capitals in a sans serif font of varying size. The font is scaled and sometimes stretched out of proportion to fit the available space.
The clarity of the messages is sometimes compromised, as the sweets are of a somewhat crumbly consistency and are prone to chipping. This often removes small sections of the red highlight or small sections of letters, making some messages difficult to read. Some of the longer messages (with the smaller fonts) are also prone to flooding with the red highlight."
Each sweet is a different colour: white, yellow, green, orange, purple or red. All the shades are muted pastel colours, seemingly aimed at girls and women. The fact that they are edible carries connotations with consumerism and "using objects", just as women are often viewed as little more than "something to be used".
The slogans include "cute" messages such as "All Yours", "Tease Me" and "Lucky Day" - many of them are similar to the ones found on slogan underwear and other clothing. Several of them have a very kitsch undertone, reflecting stereotypical views that women should be submissive and compliant.
